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| After doing extensive research into the pros and cons they may encounter Ujogo.com has gone ahead and placed their allegedly legal poker product on the Facebook internet community website. With Facebook backing them it is hard to believe the rewards based online poker room Ujogo.com would put anything against the laws of the United States government on the very popular online community site. The research firm TNS conducted a survey that revealed more than thirty million people play free poker at least three hours a week. The report, which was commissioned by Ujogo.com, also discovered that out of twenty-three billion hours people spend on casual gaming five billion of those hours went toward playing online poker. However that research was not enough for Ujogo.com who really did not want the United States’ Unlawful Internet Gambling Enforcement Act to shut them down or arrest their CEO. The Unlawful Internet Gambling Enforcement Act does not allow financial institutions to fund gambling accounts. Instead, the online company set out how to make players feel like they had something to lose without breaking the law. The first thing Ujogo.com did was to launch a web based game in June and then followed it up with an application on Facebook last week built on the same technology as the June web based game. The application has become Facebook’s free Texas hold’em poker application, which is what Ujogo.com likes to call it. All ready the poker variant has become the third most active application on the site and has been installed nearly five and a half million times. Facebook is reading over three hundred and seventy thousand players a day and growing. Every time a player invites a friend to play the original player receives a set amount of points. That is how Ujogo.com makes players feel like they have something to lose. They use a point system that harks back to the days of playing in an arcade. Instead of receiving tickets from skeeball to get something silly toy at the cashier’s desk, players on the Facebook application will be gambling with points. This in turn can be used to trade for something a player wants at the store. You can earn points by inviting other players, playing a certain number of times, winning hands or simply signing up to play. For those who have a competitive nature Facebook will also keep leader boards so others can see who the top players are. Being at the top also means earning more points. Everyone will start out with one thousand chips and if they run out all they have to do is just reload and receive a new set of chips. But Ujogo.com wants to emphasize the only way to get the good prizes is to win. |
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