| Need A Taxi? – Poker ads spread through taxis
888.com has come up with one of the single most ground breaking ad campaigns ever to be thought up. Paying taxi drivers in London to spread the word about 888.com by word of mouth. There will also be ads on the side of their taxis.
Taxi drivers are supposed to initiate conversations with their passengers about poker. If the passengers respond in a favorable manner the taxi driver will begin to discuss the subject of poker and show 888.com in a favorable light. The passengers that show some interest will be given sign up coupons worth ten dollars. The drivers are also free to pick anything about 888.com and discuss it. This way it becomes more conversational than a hard sales pitch.
“The driver can choose what he wants to point out,” said Asher Moses, Managing Director for Taxi Promotions UK. “It’s not a hard core sales talk; it is sort of a subliminal talk.” The objective is to one day be having a Word Of Mouth Taxi Unit states Taxi Promotions UK. The selected drivers of the unit will be considered ambassadors of 888.com having plenty of time to chat up online gambling. Moses said that an average trip in a London taxi cab is sixteen minutes and each driver takes anywhere of forty to sixty fares a day. Training will be given to the chosen drivers for knowledge of 888.com’s benefits and incentives. By the end of the year London could have as many as three hundred of 888.com’s ambassadors.
Taxis are mobile billboards according to Moses and Taxi Promotions UK. The company’s logo will be featured on the sides of the taxis standing out amongst competitors. Close to a half a million dollars is being spent on this campaign and another word of mouth campaign is going to involve a brand new online bingo website and twenty drivers.
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